EU proposes new 'Reject All' cookie consent rules to reduce user fatigue
The European Union has proposed new rules to simplify cookie consent on websites by introducing a 'one-click' option to reject all cookies.This initiative aims to reduce the time users spend managing cookie preferences and enhance privacy controls.Under the current system, users must actively consent to cookies on most websites, as mandated by the EU's General Data Protection Regulation (GDPR) and the e-Privacy Directive.The new proposal seeks to merge these two frameworks to streamline consent processes.The changes are expected to save users approximately 198 million hours annually by reducing the repetitive task of accepting or rejecting cookies on every website visit.The... [Continue Reading]
360LiveNews | 01 May 2026 10:31 LONDON
