Authorities in Prince George, British Columbia, have alerted the public to beware of a growing social media scam involving 'heartbreaker' bait-and-switch posts. These initially appeal for help in locating lost pets or children, prompting users to share widely in hopes of spreading urgent information. However, once shared, the original posts are altered to promote fake rental listings, fraudulent contests, or other deceptive schemes, often promising monetary rewards. This tactic exploits the emotional response and trust of social media users, putting their friends and family at risk when the altered posts appear on their timelines. The scam threatens to erode public... [Continue Reading]