Apple signals price rises as AI boom pushes up chip costs
Apple has said it plans to raise prices on some of its products as the cost of memory chips has surged, in a development that could affect one of the world's biggest consumer technology companies. Tim Cook, Apple's outgoing chief executive, said price increases were unavoidable because the situation around memory chips had become unsustainable. He did not say when any rises would take effect or which products would be affected.Cook said Apple had been trying to shield customers from higher costs, but that the pressure from suppliers had become too great to absorb. He said there was less supply... [Continue Reading]
360LiveNews | 18 Jun 2026 15:40 LONDON
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