China targets wealthy influencers with audits, fines as fiscal pressures rise

China targets wealthy influencers with audits, fines as fiscal pressures rise

China has ramped up audits involving online influencers and high-wage earners, as part of broader efforts to expand tax revenue and refine the taxation system. The State Taxation Administration on Wednesday spotlighted two fresh cases involving influencers in the centrally administered city of Chongqing and in Gansu province. In Chongqing, authorities ordered an influencer surnamed Peng – who has 30 million followers and works in online video production and commercial advertising – to pay 4.15... [Continue Reading]

South China Morning Post South China Morning Post | 15 Jan 2026 12:00
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