Moroccan parties intensify campaigning ahead of September 23 parliamentary vote

Political parties across Morocco are stepping up campaigning ahead of the September 23 legislative election, which will determine the country's next government. Campaign activity has moved into markets, neighbourhoods and party headquarters, with teams using loudspeakers, music, leaflets and online outreach to reach voters. The contest comes as parties try to persuade a large electorate in the final stretch before polling day.

Sponsored

Twenty-seven political parties are competing for 395 seats in the House of Representatives. The election is taking place against a backdrop of rising living costs, pressure on public services and high youth unemployment. Official figures cited in the reporting put unemployment among Moroccans aged 15 to 24 at 37.3 percent, making jobs and economic conditions central campaign issues.

Party organisers say they are focusing on places where people naturally gather, including busy city districts and markets. One campaign manager for the Justice and Development Party said teams begin with a field map to identify locations for direct contact with citizens, then divide responsibilities between outreach and recording concerns. He said small meetings at headquarters are also used to hold calm, direct discussions about what voters expect and to collect repeated questions for later review.

The campaign push matters because the vote will shape Morocco's next government at a time of social and economic pressure. With 15.8 million registered voters, the election is being watched as a test of how parties respond to concerns over household costs, public services and employment. The scale of the contest also gives added weight to local campaigning, since parties are trying to convert national messages into support in individual districts.

Sponsored

The reporting also points to the importance of local networks and candidate profiles in Morocco's electoral politics. A head of the Moroccan Observatory for Political Participation said a party's success depends not only on organisation, but also on the strength of the candidate, their local reach, relationships and electoral record. He said a party with limited presence in one district can still do well if it fields a strong candidate, while the reverse is also possible.

What remains unclear is how turnout will be affected by the economic concerns dominating the campaign and how the final days of mobilisation will influence the result. The election is due on September 23, and parties are expected to continue direct outreach and online campaigning until then. The main question now is which groups can turn their field efforts into seats in the House of Representatives and a path to forming the next government.

#Morocco #parliamentaryelection #campaign #HouseofRepresentatives #youthunemployment